DISCUSSING MEDIA CONSUMPTION TRENDS AT PRESENT

Discussing media consumption trends at present

Discussing media consumption trends at present

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Below is an intro to some existing trends and practices in tv and content consumption.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the method by which people are getting their news reports is also evolving. Individuals are significantly turning towards internet news sources, rather than viewing TV, to learn about existing worldly affairs. However, at the same time, due to a continuous flow of knowledge, individuals are becoming overwhelmed by substantial quantities of content. In reaction to this, news agencies are re-engaging viewers by making here short form content that is more clear and much easier to follow. These days it is common to find news channels that have sizeable followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been essential for providing people with trusted and authenticated news sources, in a form they can easily identify with.

In the present digital age, mobile phones have come to be one of the most popular devices that individuals are using to view videos and gain access to media. Nowadays, many social media networks are offering endless feeds of short, fast-paced videos, that are growing in appeal among mobile phone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends right now. These platforms permit users to see a collection of customised material and interact quickly, making these videos a lot more appealing and addicting than standard content. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this trend is shifting the way individuals are proactively seeking for and expecting to get info, in a faster, shorter and more visual format.

Recently, with the growth of digital media, the way in which people take in media has changed significantly. For several years, conventional tv was the main source of home home entertainment for many people. However, after the advancement of streaming services, many audiences are averting from scheduled television, particularly among younger people. Instead, global media content analysis reveals that more people are buying subscriptions to streaming services, which strongly evidences the switch in audience consumption practices. These services are popular for permitting people to view the shows and movies they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming services as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the sector.

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